Rolex Daytona

The Rolex Daytona collection is one of the most iconic and sought-after series in luxury watchmaking. Designed in 1963 as a professional chronograph for racing drivers, the watch was named after the famous Daytona International Speedway in Florida. Its defining feature is a tachymeter scale on the bezel, used to measure average speeds, and a precise chronograph function. Known for its sporty yet elegant design, the Daytona is available in a variety of materials, including Oystersteel, gold and platinum, and offers a range of colour options. The collection has already achieved legendary status among collectors, particularly models such as the "Paul Newman" Daytona, which commands some of the highest prices at watch auctions.